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Lulu Sales Rank: 80662
2 People Reviewed This Product
  • By stevestauning
    Jan 30, 2010
    Are you brave enough to rethink everything you thought you knew about the car business? If so, I highly recommend Adapt Or Die: How The Internet Is Destroying Dealer Profits And What To Do About It by Kurt Baumberger. Defying conventional wisdom about what dealers think it takes to succeed in automotive retail, Baumberger shows in great detail how most dealerships are failing to understand basic marketing tenants and how to apply them to their Internet efforts. Additionally, he uses real world examples to show how our old ways of selling just won’t work in the era of social media and other user-generated content. Baumberger not only identifies what is wrong, he also shows dealers how to make it right – even going so far as to identify resources dealers can use to help them succeed. If you’re a dealer struggling to make sense of where you go from here, I think you’ll find the $19.95 you spent on this book was a good investment.
  • By Tom_Feeatyahoodotcom
    Jan 18, 2010
    This book gives a clear, coherent view of the future of car sales. The Bricks & Mortar showrooms are disappearing and everyone from Detroit to Tokyo is trying to decide the Future of Car Sales. With Sam's selling cars online and Google aggregating the inventory directly from dealer's sites the world of online auto advertising and sales is up in the air. How can car dealer's position themselves to survive? It looks like the answer is the digital showroom -- replicating your showroom online with a convenient sales approach that lets customer's select, configure, tradein, finance and buy their car without ever talking to a salesman. There are already dealers out there doing it and in the next two years everyone will be rushing to adapt to this new model or die. Baumberger provides an insider's view of the auto dealer business model. With years of experience working with dealers and in marketing campaigns, he provides a realistic view of what is driving this revolution of dealer's... More > moving online. The data is hard to deny. This is the way we are going and this book shows you how to get there.< Less
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Product Details

ISBN
9780557265695
Publisher
MarketSquare Solutions, LLC
Published
January 28, 2010
Language
English
Pages
225
Binding
Perfect-bound Paperback
Interior Ink
Black & white
Weight
0.87 lbs.
Dimensions (inches)
5.83 wide x 8.26 tall
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