The St. Mary's University American Marketing Association is proud to present "Marketing in Black and White," a 110 page book that is packed full of all the important information from ten marketing classes taught at the Bill Greehey School of Business.
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Person Reviewed This Item
By omouse
Apr 22, 2010
The book is highly useful as a reference book. It's like buying a bunch of ready-made notes from university classes. I've attended a marketing class but since it isn't my field, I easily forget some of the valuable ideas learned in that class. This book is excellent for remembering those ideas. Unfortunately, the format of the book isn't very good and it appears that the font size is larger than in other books. I think they were trying to pad out the number of pages. Use the book as a reference, don't try and read it through.
