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  • By omouse
    Apr 22, 2010
    The book is highly useful as a reference book. It's like buying a bunch of ready-made notes from university classes. I've attended a marketing class but since it isn't my field, I easily forget some of the valuable ideas learned in that class. This book is excellent for remembering those ideas. Unfortunately, the format of the book isn't very good and it appears that the font size is larger than in other books. I think they were trying to pad out the number of pages. Use the book as a reference, don't try and read it through.
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Product Details

Edition
Second Edition
Publisher
St. Mary's University American Marketing Association
Published
May 27, 2009
Language
English
Pages
110
Binding
Perfect-bound Paperback
Interior Ink
Black & white
Weight
0.48 lbs.
Dimensions (inches)
6 wide x 9 tall
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