Marke Deutschland. Der Weg zu einer professionellen Steuerung des Deutschlandbildes im Ausland. Brand Germany: The way towards an effective management of Germany's image abroad.
The road towards an effective Country Image Management. A qualitative exploration among German influencers and decision-makers how to manage the image of Germany in the future.
Details
- Publication Date
- Sep 30, 2011
- Language
- English
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Lars M. Heitmueller
Specifications
- Format