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Marke Deutschland. Der Weg zu einer professionellen Steuerung des Deutschlandbildes im Ausland. Brand Germany: The way towards an effective management of Germany's image abroad.

ByLars M. Heitmueller

The road towards an effective Country Image Management. A qualitative exploration among German influencers and decision-makers how to manage the image of Germany in the future.

Details

Publication Date
Sep 30, 2011
Language
English
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Lars M. Heitmueller

Specifications

Format
PDF

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