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Product Trajectory (paperback)

eBook (PDF), 130 Pages
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Price: $7.82
From the author of -From Paper to Plastic- comes a treatise on why certain products succeed and others fail. Understand why adding more to a product can actually make it weaker, and why quality can be worthless at one stage and critical at another. Understand the two crucial course corrections in the life of a product, when precisely they must be made, and why so few companies ever make them. Replete with poignant and current examples of consumer and business-to-business products, Scanlan explains how and why companies always make the same competitive mistake time and time again. And how you can avoid making it.
Available in PDF Format

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Product Details

Edition
First Edition
Publisher
Liam Scanlan
Published
October 1, 2011
Language
English
Pages
130
File Format
PDF
File Size
1.02 MB

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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