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Interactivity in Advertising: The Key to Furthering Advertising Effectiveness

eBook (PDF), 104 Pages
(1 Ratings)
Price: $9.38
Written as a Master's Capstone Report, this book demonstrates how modern technologies that facilitate interactive communication can improve the effects of advertising on consumer decision-making. In observing industry and academic leaders, in addition to scholarly research, this capstone report concludes that the key to effective advertising lies within the element of interactivity.
Available in PDF Format

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Product Details

Edition
Second Revision
Publisher
lukeMV
Published
October 1, 2011
Language
English
Pages
104
File Format
PDF
File Size
6.74 MB

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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