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Introducción al Marketing Estratégico
Paperback, 202 Pages
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Con esta obra, el autor pretende desarrollar una sencilla guía para aquellas personas que por diversas razones han de trabajar o realizar alguna actividad relacionada con el marketing. En este sentido, el lector no encontrará un tratado exhaustivo sobre mercadotecnia, sino un manual práctico y generalista con un doble objetivo. Por una parte facilitar de una manera sucinta a quienes se adentran por vez primera en este apasionante mundo, la comprensión de los principales conceptos y herramientas de análisis de la disciplina. Por otra, condensar dichos conceptos y herramientas en un único espacio, de manera tal que los interesados puedan acceder rápidamente a los mismos, y disponer de una base para consultar fuentes de información más concretas y desarrolladas.
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Product Details
- ISBN
- 9781446161050
- Copyright
- Manuel Villacorta Tilve (Standard Copyright License)
- Edition
- Primera edición
- Published
- August 11, 2010
- Language
- Spanish
- Pages
- 202
- Binding
- Perfect-bound Paperback
- Interior Ink
- Black & white
- Weight
- 0.79 lbs.
- Dimensions (inches)
- 5.83 wide x 8.26 tall
- Product ID
- 12190112
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