Expert collection of 50 tips for every print sales rep, print company owner, print GM and anyone else who works with professional print buyers today. Written by the publisher of "Margie's Print Tips," this book is a must-read that's chock full of insights for selling print in an ever-changing industry.
Print sales reps need to get a better understanding of their customers: what are their challenges? What keeps them up at night? How should printers approach the sales cycle? What qualities are print buyers looking for in their service providers today? This book shares all of these insights - and much more.
Author Margie Dana is the leading expert on all-things-print-buying. Her mission is to bridge the gap between printers and their customers. This is the book that will make all the difference in the challenging life of a print sales rep.
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