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Transcoding the Digital: How Metaphors Matter in New Media

ByMarianne van den Boomen

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Transcoding the Digital: How Metaphors Matter in New Media by Marianne van den Boomen is a material-semiotic inquiry into the constitutive role of metaphors in our daily encounters with computers and networks. While interface concepts such as desktop and windows are easily recognized as metaphors, this research shows how in fact all digital sign-tool-objects – ranging from icons and email to Facebook friends, from hyperlink and tweet to Pirate Bay – are digital-material metaphors. They frame and organize how we access the black boxes of software and machinery, which in turn organize and reconfigure society. The same holds for discourse metaphors such as virtual community, cyberspace, Web 2.0, and social network. Metaphors matter in digital praxis, literally. This study makes an intervention into the contemporary theory of metaphor by extending it with the notion of material metaphor, including a manifest for hacking digital-material metaphors.

Details

Publication Date
Feb 4, 2014
Language
English
ISBN
9789081857574
Category
Art & Photography
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Marianne van den Boomen

Specifications

Pages
220
Binding
Perfect Bound
Interior Color
Black & White
Dimensions
Royal (6.14 x 9.21 in / 156 x 234 mm)

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