[Chapter 4 Extract] Customer Engagement Officer: Content Marketing and the Realities of Executive Blogging

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This free ebook is an extract of chapter 4. Mark Hillary has worked on words for astronauts, ambassadors, politicians and business leaders. In particular, his expertise in blogging has been utilized by several Chief Executives across the world. They want to be seen on the social networks, blogging and creating great content for their business, but they don’t have the time. In this book, Mark recounts the failures and successes of working with many of these senior executives on what has now become known as ‘content marketing’ – or ghost-blogging for CEOs. Mark uses social networks and interesting content as tools to help executives reach the influencers and customers in their line of business. Mark outlines what works and doesn’t work when executives start blogging and how marketing teams can create an effective blogging strategy for their executives. He also explores how blogs have become an important part of what we used to call 'the news' and... More > therefore are more important than ever.< Less
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Product Details

March 26, 2015
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246.04 KB
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Required Software Any ePub Reader
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Flowing Text
Printable? Yes
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