Vegan Design

By Marlene Dietrich et al.
eBook (PDF), 71 Pages
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Price: $9.67
Conscious nutrition is becoming increasingly popular. In the USA about 1.1% of the population live a vegan lifestyle. For industry a new target group has developed. It can be observed that these novel customers have specific functional, emotional and social needs concerning their products and facilities, which are currently not addressed by industry sufficiently. With the help of two empirical studies the specific needs of flexitarians, vegetarians and vegans for kitchen design are investigated. Based on current literature several qualitative shadowing visits and a quantitative online survey with 232 participants, who practice conscious nutrition, were conducted. Characteristics and motives for their different lifestyles, preferences concerning kitchen equipment, material and appearance as well as new requirements are identified. The study is aimed to provide a comprehensive information base of this new target group helping designers, developers and manufactures to create proper... More > solutions.< Less
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Product Details

1st Edition
November 29, 2016
File Format
File Size
3.43 MB
Product ID

Formats for this Ebook

Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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