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Ecommerce heralds the end of Brand Building

ByMartin Rait

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A discussion on issues with brand building online in the age of ecommerce. A brief overview of what branding is, the history of internet sites, branding with the start of ecommerce and issues towards ensuring success with branding in the internet paradigm. Central to the discussion is the question of whether Ecommerce heralds the end of Branding Building or are Creatives, Developers and Marketers unable to adapt quickly enough to media convergence, and simply making excuses? ISBN-13: 978-1-877485-85-5

Details

Publication Date
Jan 5, 2010
Language
English
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Martin Rait

Specifications

Pages
24
Binding
Saddle Stitch
Interior Color
Color
Dimensions
US Trade (6 x 9 in / 152 x 229 mm)

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