Many of the practices and techniques in
sales that are commonplace today had
their start decades ago.
So did Marty Friedman, who gave up a
promising career as an optometrist and
chose instead to “sell appliances.”
There were people who thought he was
crazy to turn his back on the title of Doctor
and years of schooling, but over the course
of half a century, he built two multimillion
dollar companies and helped introduce
America to many products and brands
that are now household names.
YOU CAN, TOO is a road map and an
opportunity to learn from one of the best.
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