Shop

BRANDICAPPED?

eBook (PDF), 113 Pages
This item has not been rated yet
Price: $15.99
BRANDICAPPED? is a controversial business book that, in its own charming and disarming way, completely redefines Brand and Branding. Breaking all the old rules. And creating new ones that actually make the business of determining an organization’s Brand and developing it’s requisite Branding easier to understand and execute. People in leadership positions, especially CEOs, should read BRANDICAPPED? so they will once and for all: Understand exactly what a Brand really is. [It isn't a promise or a relationship or a trademark or a logo or a slogan!] Know who in the organization is actually in charge of the Brand. [It's not the marketing people!] Learn how to implement the safe and effective “Know • Play • Do Branding Process™” to effectively Brand their business. [It's not what most advertising agencies and public relations firms do.]
Available in PDF Format

Ratings & Reviews

Log in to review this item
There are no reviews for the current version of this product
Refreshing...
There are no reviews for previous versions of this product
Refreshing...

Product Details

Edition
2nd Edition
Published
January 22, 2009
Language
English
Pages
113
File Format
PDF
File Size
5.84 MB

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
Report This Content to Lulu >

Moderation of Questionable Content

Thank you for your interest in helping us moderate questionable content on Lulu. If you need assistance with an order or the publishing process, please contact our support team directly.

How does this content violate the Lulu Membership Agreement?

Keywords

Listed In