eBook (PDF), 113 Pages
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Price: $15.99
BRANDICAPPED? is a controversial business book that, in its own charming and disarming way, completely redefines Brand and Branding. Breaking all the old rules. And creating new ones that actually make the business of determining an organization’s Brand and developing it’s requisite Branding easier to understand and execute. People in leadership positions, especially CEOs, should read BRANDICAPPED? so they will once and for all: Understand exactly what a Brand really is. [It isn't a promise or a relationship or a trademark or a logo or a slogan!] Know who in the organization is actually in charge of the Brand. [It's not the marketing people!] Learn how to implement the safe and effective “Know • Play • Do Branding Process™” to effectively Brand their business. [It's not what most advertising agencies and public relations firms do.]
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Product Details

2nd Edition
January 22, 2009
File Format
File Size
5.84 MB

Formats for this Ebook

Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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