Shop

The Death of Propaganda: B2B buyer behavior has changed – now it's your turn

By Michael Best et al.
eBook (PDF), 227 Pages
This item has not been rated yet
Price: $14.99
B2B buyers have changed the way they evaluate and purchase goods and services—yet most B2B suppliers still approach their markets with hyped-up, propaganda-like messages. The challenge now is for such companies to move from spouting propaganda to establishing credibility. From the role of salesperson to that of a customer advocate. And from broadcasting self-recommendations toward a more powerful model where people recommend the company and its products to their peers. The Death of Propaganda presents Three Voices™ strategy, a step-by-step recipe for meeting this challenge via three distinct modes of stakeholder engagement: Voice of Company; Voice of Industry; and Voice of Customer. All three Voices need to be integrated into top-level business strategy, and incorporated into marketing and communication plans to fully address the needs of the new breed of B2B buyer.
Available in PDF Format

Ratings & Reviews

Log in to review this item
Lulu Sales Rank: 84000
There are no reviews for the current version of this product
Refreshing...
There are no reviews for previous versions of this product
Refreshing...

Product Details

ISBN
9781105814679
Edition
First edition
Published
March 13, 2013
Language
English
Pages
227
File Format
PDF
File Size
5.1 MB

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
Report This Content to Lulu >

Moderation of Questionable Content

Thank you for your interest in helping us moderate questionable content on Lulu. If you need assistance with an order or the publishing process, please contact our support team directly.

How does this content violate the Lulu Membership Agreement?

Keywords

Listed In

More From Michael Best et al.

The Death of Propaganda The Death of Propaganda By Michael Best et al. Paperback:
$29.00