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  • By Bruce Buttimore
    Jan 25, 2011
    "It's Our Thing - 300 Years of Irish Brands" is a large book covering a wide variety of brand categories. I grew up in Ireland and left after graduation so it was really fun to read about the brands and see photos of places and people I remember from my youth. At the time I really didn't know much about the history of most of the companies and famous symbols of Ireland written about in the book so it was very interesting to learn more about them. My favourite topics included "Radio Caroline" which played a huge part in my teen years, learning more about the Book of Kells, and the various stores I frequented as a kid. Enlightening stories of Guinness, Harp Lager and Baileys Irish Cream. Lesser known brands are covered such as the Shamrock and the De Lorean Gull wing car, Aer Arann and some new brands are covered. History of the major banks and the Titanic are also included in the book. The book is well organised and the layout of the book with many interspersed... More > logos and photos makes it very easy to read. The writing style is light and easy as well as being informative. Interesting timelines are included with each brand. A very worthwhile read.< Less
  • By Michael McGregor
    Jan 23, 2011
    I was intrigued when I saw this book listed on aned having read it, I found it an excellent read. The author brings the history and evolution of Irish brands alive. At one level it is an excellent reference book as he tracks the fortunes of over 120 Irish brands (Northern Ireland and Republic of Ireland). This is especially important as there are so few good case studies around. But it is Michael Maguire's skill as a writer that I found so disarming. He writes with such a wonderfully light touch, it is like being transported on a journey. This is a 'must read' book for anyone with an interest in brands, design or Irish history, or all three. Brilliant stuff.
  • By will
    Jan 17, 2011
    This encyclopedia of Irish business covering a 300 year period, a wide range of industry sectors, and an eclectic list of iconic and lesser-known brands, is written with an engaging intimacy. The author's deep knowledge of the subject is clear, the stories are interesting in the extreme. All who are responsible in any way for building that elusive and immensely valuable currency called "brand value" will find real enjoyment in the reading of this book; more importantly, its clearly articulated histories provide all of us with lessons for the future of Irish brands in global markets.
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Product Details

Lulu Enterprises Inc
July 26, 2010
Perfect-bound Paperback
Interior Ink
Black & white
2.55 lbs.
Dimensions (inches)
8.26 wide x 11.69 tall
Product ID
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