It's Our Thing - 300 Years of Irish Brands
Paperback, 420 Pages
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Michael Maguire is a prominent marketing analyst, presenter and business commentator whose accessible and engaging writing style has made him a popular columnist. The author takes the reader on an exciting journey as he traces the development of Irish brands through the eyes of those who created and nurtured them, and discusses how these brands engage with us, and we with them. In so doing, he develops a chronological history of Ireland through its brand heritage, and along the way presents the full creative scope and range of brands old and new, inspired and expired. Heavily illustrated, 'It's Our Thing' is a unique portrayal of Ireland, its people, society and its progress through time. This is a 'must read' book for anyone with an interest in brands and branding. 420 pages with some 900 illustrations, read it and you will enjoy a thoroughly entertaining, engaging and informative experience.
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3 People Reviewed This Product
Jan 25, 2011"It's Our Thing - 300 Years of Irish Brands" is a large book covering a wide variety of brand categories. I grew up in Ireland and left after graduation so it was really fun to read about the brands and see photos of places and people I remember from my youth. At the time I really didn't know much about the history of most of the companies and famous symbols of Ireland written about in the book so it was very interesting to learn more about them. My favourite topics included "Radio Caroline" which played a huge part in my teen years, learning more about the Book of Kells, and the various stores I frequented as a kid. Enlightening stories of Guinness, Harp Lager and Baileys Irish Cream. Lesser known brands are covered such as the Shamrock and the De Lorean Gull wing car, Aer Arann and some new brands are covered. History of the major banks and the Titanic are also included in the book. The book is well organised and the layout of the book with many interspersed... More > logos and photos makes it very easy to read. The writing style is light and easy as well as being informative. Interesting timelines are included with each brand. A very worthwhile read.< Less
Jan 23, 2011I was intrigued when I saw this book listed on Lulu.com aned having read it, I found it an excellent read. The author brings the history and evolution of Irish brands alive. At one level it is an excellent reference book as he tracks the fortunes of over 120 Irish brands (Northern Ireland and Republic of Ireland). This is especially important as there are so few good case studies around. But it is Michael Maguire's skill as a writer that I found so disarming. He writes with such a wonderfully light touch, it is like being transported on a journey. This is a 'must read' book for anyone with an interest in brands, design or Irish history, or all three. Brilliant stuff.
Jan 17, 2011This encyclopedia of Irish business covering a 300 year period, a wide range of industry sectors, and an eclectic list of iconic and lesser-known brands, is written with an engaging intimacy. The author's deep knowledge of the subject is clear, the stories are interesting in the extreme. All who are responsible in any way for building that elusive and immensely valuable currency called "brand value" will find real enjoyment in the reading of this book; more importantly, its clearly articulated histories provide all of us with lessons for the future of Irish brands in global markets.
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- Michael Maguire (Standard Copyright License)
- Lulu Enterprises Inc
- July 26, 2010
- Perfect-bound Paperback
- Interior Ink
- Black & white
- 2.55 lbs.
- Dimensions (inches)
- 8.26 wide x 11.69 tall
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