Drayton Bird Interview: Secrets On the Advertising World From an Insider

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Drayton Bird is one of the world’s best direct-marketing copywriters, but he wasn’t always a success. In fact, when he started his agency back in the late 1970s, he was so far in debt, he went by an alias so that tax collectors wouldn’t be able to recognize him. Although he can laugh about that now, he can also pinpoint the mistakes he made that kept him poor and the steps he took that made him rich. And in this two-part audio, you’ll hear all about Drayton’s amazing story, including exactly how he went from being bottom-of-the-barrel broke to running David Ogilvy’s multimillion-dollar direct marketing agency. Part One: 15 Lessons About Results That Will Make You Rich…(Or At Least Keep You From Going Broke) Part Two: “Sometimes You Don’t Have To Ask Where The Gravy Train Is. It Stops Right Outside Your Front Door.”
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Product Details

January 31, 2013
File Format
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62.92 KB

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Required Software Any ePub Reader
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Flowing Text
Printable? Yes
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