This is perhaps the first publication to offer strategies for retaining students in faith-based schools on the K-12 level. Much of the work draws from experience in Catholic and Christian schools, emphasizing the importance of Generational Differences and the profound effect knowing what generation today's parents and guardians belong to has on how they must be treated. Scott McKain's work, "What Customers REALLY Want," provides a framework to profile these tuition-paying parents, who are customers of the school. This text also examines why community-building activities (including fundraisers) are necessary so that retention strategies can have a positive effect, and offers a dozen retention strategies school leaders can implement RIGHT NOW to help secure their school's enrollment base.
