Shop

THE IMPACT OF COUNTRY OF ORIGIN AND CONSUMER ETHNOCENTRISM ON CHINESE CONSUMER

eBook (PDF), 146 Pages
(1 Ratings)
Price: $5.00
This book examines the impact of consumer ethnocentrism (CE) and the effect of the label of country of origin (COO) in the emerging consumer market of China. Since China’s entry into the World Trade Organization’s membership, the barriers of trading have slackened to allow almost all global brands to enter and win Chinese hearts. This study details on the reaction relating to Chinese consumers’ evaluation of three store signs firstly in Chinese language, secondly both in English and Chinese language, and lastly inclusive of both the languages with the mention of the Country of Origin. The comparison is elaborated with an evaluation of the preferences of the low ethnocentric consumers and high ethnocentric consumers in China and the effect of age, income, education, gender on Chinese consumer’s preferences. China being the epitome of a growing nation invariably brings forth the basic statistics of changes in perspectives of the consumers in all such leading... More > civilizations.< Less
Available in PDF Format

Ratings & Reviews

Log in to review this item
There are no reviews for the current version of this product
Refreshing...
There are no reviews for previous versions of this product
Refreshing...

Product Details

Edition
FIRST
Publisher
MOITRAYEE BASU
Published
September 28, 2011
Language
English
Pages
146
File Format
PDF
File Size
594.07 KB

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
Report This Content to Lulu >

Moderation of Questionable Content

Thank you for your interest in helping us moderate questionable content on Lulu. If you need assistance with an order or the publishing process, please contact our support team directly.

How does this content violate the Lulu Membership Agreement?

Keywords

Listed In

More From MOITRAYEE BASU