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Branding Best Practices: A Guide to Effective Business and Product Naming

ByNeil Brown

The most complete guide to business naming, product naming, taglines, trademarks and more. Naming case studies and naming resources are provided. All the trade secrets for effective name development from leading naming consultant, Neil Brown.

Details

Publication Date
Sep 29, 2011
Language
English
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Neil Brown

Specifications

Format
PDF

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