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Selling St. Petersburg: John Lodwick and the Promotion of a Florida Paradise

eBook (PDF), 116 Pages
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More than almost any other Florida city, St. Petersburg built its tourist industry through an intensive and creative advertising/publicity program. Even before John Lodwick was hired as the first public relations director of a major American city, visionaries, builders and promoters had succeeded in luring northern visitors to the Sunshine City. Selling St. Petersburg discusses the impact of promoting a Florida paradise and the often-overlooked role Lodwick and his contemporaries played.
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Product Details

Publisher
Ric Sitler
Published
October 1, 2011
Language
English
Pages
116
File Format
PDF
File Size
3.22 MB

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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