How Good is Your Marketing?

eBook (PDF), 164 Pages
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Price: $15.62
Marketing must be efficient, effective and accountable. This book is designed for all those who are responsible for marketing, and want to know how to get the best out of their marketing organization and assets. Included are questions, checklists and procedures that can be used by marketers and non marketers at every level, in businesses large and small. This book provides a process for managing marketing assets and resources effectively, including how to organize tasks and resources, and how to measure marketing performance, the return on investment and to assist decision making and accountability. "How Good is Your Marketing?" identifies what Chief Marketing Officers need to know, what they should know and what questions they need to ask.
Available in PDF Format

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Product Details

First Edition
Contract Marketing Service
September 28, 2011
File Format
File Size
372.8 KB

Formats for this Ebook

Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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