The Missing Link

eBook (PDF), 316 Pages
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Price: $8.58
The act of public relations is doing right and getting credit; PR is not about carving on rotten wood, or clothing an institution in a borrowed robe; to be reputable and profitable is to be worthy. The practise of public relations is about making an institution {individual} to reach the stated ends with optimum economy of means. Lack of purposeful, sustained and cordial two-way relations and goodwill of the publics are the missing links between us and our laudable - positive institutional destiny. the missing link is lack of a communication posture that establishes and sustains trusting social climate; hence supportive external adaptation. The practise of PR in Christian organisations is a square peg in a square hole. PR function in Christian organisations is that which fosters managerial communication attitude which is a boon to supportive social climate in the organisation; hence harmonious external adaptation. reputation and issues management are PR roles in Christian organisations.
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Product Details

February 11, 2013
File Format
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3.81 MB

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Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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