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The Marketing Audit

eBook (ePub)
(1 Ratings)
Price: $5.99
Auditing the marketing function within your organization is the hidden link between long-term customer engagement and sustainable revenue growth. In this book, we provide a questionnaire consisting of 50 questions that will allow you to align your marketing activities with the dynamic needs of your customers. If you do not know the answers to these questions, customer value is eroding, and you are losing business (and perhaps not even aware of the lost opportunities)! For example, do you know how your customers make their buying decisions and who or what sources of information they use in their decision-making? Can you identify the top three issues your customer is facing right now? Finally, do you "really" know how your customers feel about your products or services vs. your competitors? For more business critical questions, this book is a must have. This book is a small investment with a huge (and real) return.
Available in ePub Format

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Product Details

ISBN
9781312434523
Edition
First Edition
Published
June 15, 2015
Language
English
File Format
ePub
File Size
99.28 KB

Formats for this Ebook

ePub
Required Software Any ePub Reader
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Flowing Text
Printable? Yes
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