How to Leverage Social Media for Public Relations Success

eBook (PDF), 25 Pages
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Without a doubt, the web and social media are making it easier for businesses to communicate with their publics. As a result, social media and inbound marketing strategies and tools are making it easier for PR professionals to connect and build relationships with influencers, generate media coverage, and communicate their messages to customers, prospects and other valued constituents. In this eBook you will learn more about how you can infuse social media into your PR efforts for maximum results. Topics include: * How to connect & build relationships with the media, bloggers and influencers * How to create an effective news release, social media newsroom, and company blog * The importance of social media monitoring and participation * How to use social media to facilitate customer and employee relations and improve brand sentiment * How to measure the ROI of public relations
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Product Details

First Edition
November 22, 2010
File Format
File Size
1.51 MB
Product ID

Formats for this Ebook

Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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