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The Digital Signage Playbook

ByPaul Flanigan

Usually printed in 3 - 5 business days
Digital Signage is everywhere you look. Every day new digital screens are being installed at locations in every industry. But the process of developing and deploying engaging digital signage is much more complex than simply hanging a screen and turning it on. In this book, Paul Flanigan will guide you through the process of creating an effective digital signage strategy, from understanding the user and the environment to building your network and proper management. You'll have hundreds of questions to ask, case studies, and references that will give you the foundational knowledge to deploy a network that works. Whether you're a Fortune 100 company or a family owned business on the corner, this book is a must for creating effective engagement through digital screens.

Details

Publication Date
Aug 20, 2015
Language
English
ISBN
9781329536111
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Paul Flanigan

Specifications

Pages
138
Binding
Perfect Bound
Interior Color
Black & White
Dimensions
US Trade (6 x 9 in / 152 x 229 mm)

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