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Copywriting That Works: Bright Ideas to Help You Inform Persuade, Motivate and Sell!

eBook (PDF), 173 Pages
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Copywriting That Works: Bright Ideas to Help You Inform Persuade, Motivate and Sell!
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If you want to master the craft of writing advertising copy that informs, persuades, motivates and sells, then this book is for you. From branding to hard sell, from ads to direct response marketing, from website copy to social media, Copywriting That Works... works! The book will show you how to: develop concepts that command attention; write headlines and body copy that meet your objectives; apply creative copywriting concepts to ads, direct response brochures, Web copy and social media. In a step-by-step approach, this practical, easy-to-follow book shows you the importance of: determining your purpose, defining your target market, knowing your unique selling proposition before you write, and differentiating between brand awareness and hard sell and between features and benefits. In addition, Copywriting That Works includes a bonus chapter on how to optimize websites for the best Search Engine results. "I learned more in 10 pages of Paul's book than I learned in an 8 week... More > course."< Less
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Product Details

Edition
Fourth Edition
Publisher
Paul Lima
Published
July 12, 2012
Language
English
Pages
173
File Format
PDF
File Size
17.77 MB

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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