Copywriting That Works: Bright Ideas to Help You Inform Persuade, Motivate and Sell!

eBook (PDF), 184 Pages
(1 Ratings)
Price: $19.95
If you want to master the craft of writing advertising copy that informs, persuades, motivates and sells, then this book is for you. From branding to hard sell, from ads to direct response marketing, from website copy to social media, Copywriting That Works... works! The book will show you how to: develop concepts that command attention; write headlines and body copy that meet your objectives; apply creative copywriting concepts to ads, direct response brochures, Web copy and social media. In a step-by-step approach, this practical, easy-to-follow book shows you the importance of: determining your purpose, defining your target market, knowing your unique selling proposition before you write, and differentiating between brand awareness and hard sell and between features and benefits. In addition, Copywriting That Works includes a bonus chapter on how to optimize websites for the best Search Engine results. "I learned more in 10 pages of Paul's book than I learned in an 8 week... More > course."< Less
Available in PDF Format

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Lulu Sales Rank: 87635
1 Person Reviewed This Product
  • By Niki Wright
    Feb 13, 2019
    Borrowed a copy of the book from a colleague and wish I bought it long ago. Lima's style is easy to read, intuitive and offers some great samples. In fact, my copywriting is improving just from incorporating a few of the tips. Great investment if you're getting into copywriting.
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Product Details

Fifth Edition
Paul Lima
June 20, 2018
File Format
File Size
2.65 MB
Product ID

Formats for this Ebook

Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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