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How to Write Media Releases to Promote Your Business, Organization, or Event

eBook (PDF), 102 Pages
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Price: $12.95
If you are not telling your story, who is? Consumers often regard advertising with skepticism, but they regard similar messages in newspaper and magazine articles as credible. The proof? Public relations generates 28% of sales inquiries, according to a consumer and business purchasing study. However, many organizations neglect this cost-effective marketing tool. "How to Write Media Releases to Promote your Business, Organization or Event (Third Edition)" includes information, examples and exercises that will explain: how PR differs from paid advertising; what editors and journalists consider newsworthy; how to focus your media release on your news; how to write concise media releases and media advisories; how to issue them; and when and how to follow up. Includes two new chapters on generating publicity using blogs and social media such as LinkedIn, Facebook and Twitter. Choose from stitched paperback or electronic PDF file; 18 chapters; 39,000 words.
Available in PDF Format

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Product Details

Edition
Third Edition
Publisher
Paul Lima
Published
October 1, 2011
Language
English
Pages
102
File Format
PDF
File Size
826.15 KB

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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