What is Search Engine Optimization and Why Should I Care?

This book is for anyone who wants to enhance or develop their website to attract the most traffic, and to expand their name recognition and commercial audience. From the basic understanding of search engines to advanced SEO concepts, you will learn the importance of search engine optimization and the strategies you’ll need to help establish your business as a valuable resource in your field. Author Peter Verlezza takes you through the aspects of content development using keyword and phrase selection, page development and site optimization. He’ll show you how to track the results and troubleshoot any complications that may arise. A glossary of common terms rounds out this handy reference guide.