Raising the Ante: The Internet's Impact on Journalism Education and Existing Theories of Mass Communication

eBook (PDF), 96 Pages
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When the first journalism school opened in 1908, the mission of journalism education was to provide labor for print media whose technology was stable. The industry remained in a relatively steady state even after radio and TV began competing for citizens’ attention. But by the end of the 20th century, the rate of change had become so great that a re-evaluation was in order. We were no longer certain about the kinds of enterprises for which to prepare students, and our understanding of how information flows in a democratic system was based on obsolescent technology. With the Raising the Ante symposium, Jean Folkerts, dean of the UNC School of Journalism and Mass Communication, called an eclectic group of researchers and practitioners to consider the impact of technological change on the classic theories of mass communication. The premise was that new and revised theories are needed to guide future journalism and journalism education. The symposium commemorated the retirement of... More > Knight Chair Philip Meyer.< Less
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UNC School of Journalism and Mass Communication
September 28, 2011
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23.1 MB
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