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The Ultimate Survival Guide for Business in Japan

eBook (ePub)
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Price: $8.98
This book is targeted at business executives of companies: • approaching the Japanese Market, • reviewing their options in terms of Japan Entry Strategy, • already exporting to Japan (Indirect Sales) or, • already established and doing business in Japan (Direct Sales). The second edition of it contains two additional Chapters about “the Japanese Consumer Mindset” and about “Keys for Success in Japan”. In this book, we show: • That the Japanese Market is a great market to approach and that, provided the right methodology and marketing mix, there are great opportunities to seize in the long-term for foreign companies. • That it is necessary to get familiar with cross-cultural differences and to understand better your Japanese clients, their country, their culture and their business system. • How to market your products or services in Japan (B2C and B2B Marketing Guidelines). • Which Entry Strategies are available... More > to foreign companies to choose from and guidelines for selection.< Less
Available in ePub Format

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Product Details

ISBN
9781291988154
Edition
Troisième Edition
Published
March 5, 2017
Language
English
File Format
ePub
File Size
712.32 KB

Formats for this Ebook

ePub
Required Software Any ePub Reader
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Flowing Text
Printable? Yes
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