The Executive's Guide to Web Site Measurement and Testing...A Roadmap for Maximizing Profitability

eBook (PDF), 192 Pages
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Price: $18.95
The Executive’s Guide to Web Site Measurement and Testing is a plain language introduction to web analytics. You'll learn: -Web analytics definitions -How to select web analytics software -Understanding the pros and cons of page tagging. log file analysis, on demand and on site web analytics solutions -Step by step guide to developing web metrics and reports that can answer your key online business and marketing questions -How to analyze web analytics reports ...and much, much more Phil Kemelor, Lead Analyst for the CMS Watch Web Analytics Report, and VP Strategic Analytics for Semphonic , explains in clear, plain language how to get started and how you use analytics to attract and keep more site visitors.
Available in PDF Format

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Product Details

Second Edition
PK Web Communications LLC
October 1, 2011
File Format
File Size
839.41 KB

Formats for this Ebook

Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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