PMA 2008 U.S. Consumer Scrapbook Report

In May 2008, PMA conducted a survey of consumers in the U.S. The objective was to measure the current consumer involvement in scrapbooking, develop profiles of the major consumer segments, evaluate the emerging role of computers in the scrapbooking process, record purchasing patterns and spending, and gauge interest in other photo related products and craft projects. The PMA 2008 U.S. Consumer Scrapbook Report details the findings from the survey.