Pricing Strategies for Products and Services

eBook (PDF), 67 Pages
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Developing a coherent and profitable pricing strategy is a key part of what makes a business successful. It is a difficult challenge for any entrepreneur and is often overlooked or ignored during the model building or planning stages of a start-up. Pricing as an afterthought, however, is a formula for disaster. This book provides an in-depth look at how product and service pricing strategies and tactics should be conceptualized and implemented. These ideas may seem too complex for entrepreneurs who are in the very early planning stages of their business, but entrepreneurs should give high priority to pricing strategies as their business ideas take shape. Developing a viable business model is the single most important step in the entrepreneurial process, and developing pricing tactics that assure profitability ranks a close second. This book is lengthy, complex and loaded with examples. It is essential reading for a successful start-up.
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Product Details

March 13, 2009
File Format
File Size
505.21 KB

Formats for this Ebook

Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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