If you are a marketing professional, package designer or student about to begin a brand or package design initiative, it’s essential to be aware of context. R.BIRD Patterns™ reports draw from professional experience and observations, providing insight into package design and communication practices. Armed with digital cameras and note pads, our designers visit retail environments to photograph, “live and on-shelf,” product packaging in natural habitats. We bring the evidence back for closer study in search of common design trends to find new areas of opportunity. The Energy Drinks report has been refreshed with an additional observation and new galleries of product images. In this report: 45 Brands, 12 Observations & Recommendations, 70 Product Photos and 21 Gallery Images.
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