Show Bookstore Categories

Patterns: Ice Cream Package Design

ByR.BIRD

Usually printed in 3 - 5 business days
Patterns: Ice Cream - A category audit of brand & package design practices for Ice Cream products in retail environments. Armed with digital cameras, note pads and search engines, our brand designers visit retail environments and online marketplaces to observe consumer product packaging on shelf in search of common design threads, emerging trends and competitive opportunities. Patterns: Ice Cream - 48 pages jammed with valuable design references and strategic insight: * 141 Brands * 220 Color photos * 30 Observations and Responses * 245 Brands and Keywords indexed More than 200 brands are cited in this study, including: Bardot, Ben & Jerry's, Cadbury, Dove, Magnum, Scandal, Edy's, Skinny Cow, Good Humor, Weight Watchers... and 131 more. 30 Observations and Responses, drawn from the results, include these topic titles: Environment, Decisions, Scoops, Clarity, Naughty, Premium, Power, Smart, Celebrity Brand Formulas, Rainbows, Typography... and 19 more.

Details

Publication Date
Apr 27, 2018
Language
English
Category
Art & Photography
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): R.BIRD

Specifications

Pages
48
Binding
Saddle Stitch
Interior Color
Color
Dimensions
US Letter (8.5 x 11 in / 216 x 279 mm)

Ratings & Reviews