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Identify Demand Opportunity

ByRinat Keinan

Usually printed in 3 - 5 business days
About 73%% of product ideas fail to identify the highest demand users. Most of the time, it just because the founders make strategic decisions from their current perspective or background experience- and they miss a bigger opportunity. For example, Founders of a ‘MAC’ photo editing software wanted to understand why their marketing communication isn’t working well on their current users. They were sure that their users were photographers, but when they visualized the photographers' context behavior (of choosing a new product), with the user identifier™ tool, they found that only 30%% have a MAC computer and also they need to make 4 decisions before purchasing. The percentage rate of the software demand of this user dropped to a range of 1.5%%-30%%, but they found another potential user that can convert 40%%-100%%! This is the second book out of 8 that helps accelerate ANY kind of product idea into its highest potential! www.thepipelineaccelerator.com

Details

Publication Date
Aug 24, 2019
Language
English
ISBN
9780359874033
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Rinat Keinan

Specifications

Pages
72
Binding
Perfect Bound
Interior Color
Black & White
Dimensions
US Trade (6 x 9 in / 152 x 229 mm)

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