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Commercializing Consumer Engagement: A Blueprint for the Healthcare Industry

eBook (ePub)
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Price: $8.99
The healthcare industry did not change overnight, but it changed in a big way. Healthcare Insurance Payers and Medical Providers want to retain customers and lower costs by engaging consumers. If you want to engage consumers, you must embrace and adopt B2C principles. An authoritative source for understanding consumers and your business with regard to a consumer-centric model required for engagement. By connecting the business and consumers with meaningful, coordinated interactions and consistent communications, a foundation can be established for engagement programs to flourish. We will look at how consumers think, how to connect with them and build trust, how to build experiences, and how to engage them. For consultants, health insurers, pharmaceuticals, medical providers, academia, and health services companies.
Available in ePub Format

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Product Details

ISBN
9781483428154
Published
April 23, 2015
Language
English
File Format
ePub
File Size
5.61 MB

Formats for this Ebook

ePub
Required Software Any ePub Reader
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Flowing Text
Printable? Yes
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