Nichebuster Strategy

eBook (PDF), 37 Pages
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Price: $989.73
Paid newspapers in the Netherlands are having a hard time these days. Year after year paid circulations are dropping, advertisers are spending less money on newspaper ads, increasingly shifting their money to other media, and free news-sources are spreading everywhere, making competition fierce. And it’s not just the Netherlands that is suffering from newspaper- fatigue. Worldwide, circulations are dropping. In most Western countries, total circulations dropped around ten percent from 1993-2003. Some countries – like Denmark, New Zealand and also the Netherlands – almost dropped by twenty percent. Some newspapers are trying to compensate the decline in income from sold copies and advertising, by selling brand-extensions, like books or DVD’s. Others are changing the actual format of the product (from broadsheet to tabloid) to turn-around the declining income. But does it really help? Isn’t this just treatment of (the) symptoms, and not the cause itself?
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Product Details

First Edition
Robert Jan de Heer
October 1, 2011
Dutch; Flemish
File Format
File Size
607.89 KB

Formats for this Ebook

Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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