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Guerrilla Media Buying for Small (and Large) Business
Paperback, 292 Pages
Price:
$29.95
Prints in 3-5 business days
GET MORE BANG FOR YOUR MEDIA BUCK! Discover the secrets of Guerrilla Media Buying, an "unconventional" system of planning and buying media-- that relies on time, energy and imagination-- rather than a big fat marketing budget. Learn how to increase media impact, while spending 50% LESS. Learn about alternatives to advertising. Select the most cost effective options. Learn how to negotiate media buys at much lower costs. See 91 creative low cost media ideas. Learn about under the radar buying techniques…and more! Guerrilla Media Buying, can defeat Goliath in business!
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Feb 16, 2010The first book, David vs. Goliath, was great, but this book is even better. Free marketing in social media is covered. Free publicity is covered more. More ideas. Overall, an excellent book from somebody who actually knows what he is talking about!
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Product Details
- ISBN
- 9780557323999
- Copyright
- 2020:Marketing Communications LLC (Standard Copyright License)
- Edition
- First
- Publisher
- 2020:Marketing Communications LLC
- Published
- April 10, 2010
- Language
- English
- Pages
- 292
- Binding
- Perfect-bound Paperback
- Interior Ink
- Black & white
- Weight
- 1.1 lbs.
- Dimensions (inches)
- 6 wide x 9 tall
- Product ID
- 6376786
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Keywords
- Guerrilla marketing ,
- small business marketing ,
- small business advertising ,
- free advertising ,
- low cost advertising ,
- low cost media ,
- cheap media
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