There are many stages in the process of building a modern business, starting with the concept and ending with the establishment of a viable management structure. Stage one begins with the development of a business model, which includes both the business and marketing plans. This combination allows the business owner to develop a unique niche market strategy that targets their primary customers. The cookie cutter franchise model made famous by the McDonald’s fast food chain is dying, because it is unable to adapt to the rapid changes in the fast-pace global marketplace. The modern franchise model is built on a growth and expansion platform that prepares it for constant change. This allows business owners to get the necessary assistance and support while the model is still growing. The Certified Business Model is rapidly becoming the preferred structure of angel investors and NuMillennium venture capitalists.
Details
- Publication Date
- Apr 12, 2007
- Language
- English
- ISBN
- 9780971513853
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Rudy Lewis
Specifications
- Pages
- 174
- Binding
- Perfect Bound
- Interior Color
- Black & White
- Dimensions
- US Trade (6 x 9 in / 152 x 229 mm)