Handmade Online: The Crafting of Commerce, Aesthetics and Community on

eBook (PDF), 151 Pages
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Price: $6.25 is an online marketplace for the buying and selling of handcrafted objects. As a part of the independent/DIY craft subculture, offers a unique glimpse into the world of contemporary, independent craftspeople. Though only three years old, Etsy has been exceptionally successful in creating a unique space for craftspeople to interact with peers, as well as sell their objects to an ever-growing customer base. Beginning with an analysis of the website’s technological and socio-cultural precursors, I interrogate Etsy’s self-presentation as a company interested in both commerce and community. In turn, sellers maintain high expectations for what the website can and will help them to achieve. I explore the aesthetics of the objects promoted on Etsy with particular attention to the traditionally gendered nature of craftwork, reconfigured notions of labor and leisure, and the perceived benefits and drawbacks of individual artists working inside a private, for-profit... More > company.< Less
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Product Details

September 29, 2011
File Format
File Size
11.69 MB
Product ID

Formats for this Ebook

Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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