The Future of Web Video: Opportunities for Producers, Entrepreneurs, Media Companies and Advertisers
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Google buys YouTube. Americans now watch an average of 100 minutes of Internet video a month. "The Extreme Diet Coke and Mentos Experiments” earns its creators more than $35,000. A video ad from Dove lures more viewers to its Web site than a Super Bowl spot.
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What does it all mean?
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“The Future of Web Video” details twelve tectonic shifts reshaping the entertainment landscape. It includes interviews with senior execs from Brightcove, Metacafe, TiVo, Verizon, and Ogilvy & Mather, as well as Web video pioneers like Judson Laipply ("Evolution of Dance"), Fritz Grobe ("Extreme Diet Coke and Mentos"), and Gregg Spiridellis (“This Land”).
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Full of up-to-date stats, original interviews, and valuable case studies, “The Future of Web Video” also contains charts covering:
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> Sites that help video producers earn money<BR>
> Online viewing habits<BR>
> Devices that bring Web video to the TV<BR>
> Opportunities and challenges Web video presents<P>
<B>Updated:</B> March 2007
Details
- Publication Date
- Nov 12, 2006
- Language
- English
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Scott Kirsner
Specifications
- Pages
- 116
- Binding
- Perfect Bound
- Interior Color
- Black & White
- Dimensions
- US Letter (8.5 x 11 in / 216 x 279 mm)