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The Principles of Digital Engagement By Gez Smith
Paperback: $25.49
Prints in 3-5 business days
The Principles of Digital Engagement is a comprehensive guide to engaging and consulting people through the Internet and social media. Rather than just teaching you the latest tools, websites and... More > platforms, this book also teaches you the principles behind how to use them; principles which can then be applied to any situation you may find yourself in, leaving you future proofed as the technologies continue to develop.< Less
Agile Marketing: The Incomplete Guide By Gez Smith
Paperback: $8.88
Prints in 3-5 business days
Agile Marketing: The Incomplete Guide looks at how the rise of the Internet and digital technologies has made the worlds of marketing, PR and communications so much more complex, fast-paced and... More > uncertain that the old ways of delivering campaigns are no longer as effective. Instead, we need to consider the approaches used for many years by software developers to deal with complex, fast-paced and uncertain environments, by adopting an agile mindset and used agile methodologies such as scrum. Covering agile from different perspectives in the fields of strategy, leadership and organisational change, as well as offering concrete changes and processes you could adopt right now in order to become more agile, this book is for anyone who feels that the old ways of delivering marketing, PR or communications activity are no longer keeping up with digital and the Internet, and who is open to considering a whole new way of approaching their professional work.< Less

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B Inspired B Inspired By Brandon Warren
Paperback: $15.99
 
 
 
 
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19-20: MS V3.0 19-20: MS V3.0 By Liza Cowan
Paperback: $30.00