Captains Blog Start Date January 2011 is the first of a series of books of my scribbling’s, thoughts and ideas that if nothing else I hope will give you the confidence to get published yourself... More > and transform you professional life – whatever it is that you do, being published will transform your results.< Less
To understand Sales is to understand that people make purchasing decisions based predominantly on emotional drivers and not, as we may assume, using logic. They may of course make an emotional... More > decision and look for logical evidence to support that decision, but emotions are the key driver.< Less
“It costs Eight times as much to get a customer as it does to keep one…”
Where the word Eight appears, you can insert Ten, Twenty, Thirty Six or whichever you feel is... More > appropriate.
As with so many “facts” and statistics they are largely based on best guesses or Chinese whispers, what is certain however, is that it is cheaper to keep existing customers happy than it is to go and find new one.< Less
Your introduction to the world of self-help and personal development.
Who designed or developed the ideas and concepts that are so prevalent now in the area of “self-help” and... More > “personal development”?
I decided to do some investigations, the more I looked the more I found, my research took me back 2700 years, it became and continues to be an evolving project that will I’m sure grow and develop over time.< Less
Whilst I absolutely believe that hard work, dedication and application are fundamental to our success; there is a missing ingredient...
Discover the 2 rules that will help you, when you think nothing... More > is working...< Less
A book to remove - or at least reduce - the classic anxiety trap within every small business owner.
Unchecked at 4am, they become a distracting vicious circle. How to rationalise them away and put... More > them into the context of 'F.E.A.R' .
Just a thought at 4am< Less
Whilst success may be in the shape of a size 0 airbrushed multimillionaire to some, remember that in reality success is about being happy, fulfilled and at peace with yourself, your environment and... More > those around you. How you achieve it will be as individual as you are.< Less