You’re probably told to generate stunning results on a small budget. And do it instantly. It’s tempting to quit before you start. You think, “Nobody else has been able to advertise... More > this product right. And now they want me to pull off a miracle in two months! ” On the contrary: You can put everything on the right course. You can deliver solid advertising that pulls in more responses, builds the image, and does more over the long term. But there are few miracles in the process. You have to mastermind and follow a creative advertising program that changes with necessity.< Less
This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that Google's expert consultant teaches to Fortune 500 companies in... More > his seminars. Advanced Google AdWords will provide deep insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns.
Improve Your Profits and Strategies
While this book gives advanced insight into every aspect of using AdWords to create and manage successful marketing campaigns, this books two mantra words are profits and strategies.
Advanced Google AdWords will help you create strategies to improve many aspects of your marketing including:
Choosing and organizing keywords based upon user intent so your ads and landing pages are always relevant to the searcher.
Controlling under which conditions your ad shows so you can save money and increases your conversion rate.< Less
10 minutes is all you need to learn how to...
Create a great Google+ profile
Take control of your privacy on Google+
Use Circles to share exactly what you want, with only the people you want to see... More > it
Manage conversations with Google+ Stream
Upload your photos to share with friends and family
Hold group video chats for free on Google+ Hangouts
Take your social network wherever you go with Google+ Mobile
Play games on Google+: from Angry Birds to Sudoku and beyond
Quickly access the best Google+ features with the Google+ bar
Have more fun and get more productive with Google+ add-ons and extensions< Less