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Customer Experience in Modern Marketing By James Seligman
Paperback: $20.89
Prints in 3-5 business days
Customer Experience Management in Modern Marketing is a dynamic approach to the co-creation of value through the relationship. The book, chapter by chapter provides information, examples of how to... More > develop and create a lasting experience for your customers< Less
The Adventures of Willow Downunder By James Seligman
eBook (ePub): $7.35
A book about Willow a young girl who goes down under to meet the animals
The Adventures of Willow Downunder By James Seligman
Paperback: $9.49
Prints in 3-5 business days
A story of Willow a young English girl and her travels around Australia where she meets locals and best of all unique animals
Bailey the Siamese Cat and the Nasty Mean Dragon By James Seligman
Paperback: $5.01
Prints in 3-5 business days
In the days of old in an ancient land called Twiddledee the King is in despair a nasty mean dragon is on the loose, he commands his knights to get rid of it, Bailey the Siamese cat is put under a... More > spell and turns into a handsome prince. The dragon is captured but escapes.......The King is furious and orders his guards to "off with their heads'......but the plot thickens!< Less
CUSTOMER EXPERIENCE MANAGEMENT - THE EXPERIENTIAL JOURNEY By James Seligman
Paperback: $58.32
Prints in 3-5 business days
Organizations that want to deliver required outcomes can do so by shifting gears from traditional ‘command and control tactics’, to a more collaborative way of working with customer... More > interactions, ensuring relevant skills and capabilities are made available. By investing in technology, organizations that support the customer experience can provide accurate forecasting, customer in sight, and the skills and capabilities regardless of their location and time zone. Processes that span the back office to the front office should provide real time insight into the interpersonal experience journeys and enable co-creation of goods and services.< Less
ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING AND MARKETING MANAGEMENT By James Seligman
Paperback: $25.66
Prints in 3-5 business days
OBJECTIVES The book objectives provide a full delivery of information on the fields of artificial intelligence (AI) and machine learning (ML) to educators, students and practitioners of marketing.... More > By explaining AI and ML terminology and its applications including marketing, the book is designed to inform and educate. Marketing use of AI and ML has exploded in recent decades as marketers have seen the considerable benefits of these two technologies. It is understood and explained that AI deals with ‘Intelligent behaviour’ by machines rather than natural intelligence found in humans and animals, it is the machine mimicking ‘ cognitive functions’ that humans associate with the mind in learning, expression and problem solving and much more.< Less
CUSTOMER EXPERIENCE MANAGEMENT - THE EXPERIENTIAL JOURNEY By James Seligman
eBook (ePub): $9.16
Organizations that want to deliver required outcomes can do so by shifting gears from traditional ‘command and control tactics’, to a more collaborative way of working with customer... More > interactions, ensuring relevant skills and capabilities are made available. By investing in technology, organizations that support the customer experience can provide accurate forecasting, customer in sight, and the skills and capabilities regardless of their location and time zone. Processes that span the back office to the front office should provide real time insight into the interpersonal experience journeys and enable co-creation of goods and services.< Less
Mobile Marketing By James Seligman
Paperback: $11.72
Prints in 3-5 business days
The world is full of mobile devices as our lifestyles convert to more mobility and desire for access to information 24/7 at any time of day. Being connected is the new safety blanket of modern... More > society as we eat, sleep, work, relax with our closest friend close at hand, the mobile device. To be connected is to belong in today’s millennial driven market place, where experiences are more valuable than buying goods or services. The desire for instant access, self gratification, sharing our message or ‘selfie’ on the spot is the basis of this mobile phenomena. How do marketers address this mobile community has become a powerful debate amongst scholars and practitioners. The conclusion is simple enough, no longer can marketing teams ignore mobile marketing. It has become a critical pillar in the strategy of marketing communications, it can no longer be ignored.< Less
Mobile Marketing By James Seligman
eBook (ePub): $12.98
The world is full of mobile devices as our lifestyles convert to more mobility and desire for access to information 24/7 at any time of day. Being connected is the new safety blanket of modern... More > society as we eat, sleep, work, relax with our closest friend close at hand, the mobile device. To be connected is to belong in today’s millennial driven market place, where experiences are more valuable than buying goods or services. The desire for instant access, self gratification, sharing our message or ‘selfie’ on the spot is the basis of this mobile phenomena. How do marketers address this mobile community has become a powerful debate amongst scholars and practitioners. . The conclusion is simple enough, no longer can marketing teams ignore mobile marketing. It has become a critical pillar in the strategy of marketing communications, it can no longer be ignored.< Less
Artificial Intelligence - Machine Learning and Marketing Management By James Seligman
eBook (ePub): $9.12
Artificial intelligence covers a broad scope of methods and mainly Artificial Neural Networks, Fuzzy Logic and Genetic Algorithms. Their applications have widely used in the production industry and... More > the past decade especially in the field of finance. It is not until recent decades that AI and ML have entered other business related spheres and the number of publications points in this direction. However, the main criticism of these methods has been their high computational complexity and often the difficulty understanding AI and ML by marketing professionals as compared to industrial engineers, finance IT professionals familiar with this technology. Their widespread use throughout marketing, including international marketing has not yet been adequately addressed in textbooks. This book endeavours to enlighten marketing educators, students and practitioners to the fields of AI and ML concepts, practices demonstrating the theory and practice of the areas in the marketing context.< Less

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B Inspired B Inspired By Brandon Warren
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19-20: MS V3.0 19-20: MS V3.0 By Liza Cowan
Paperback: $30.00
 
 
 
 
 
 
 
 
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