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Stress-Free Parenting: Interview With Dr. David Swanson, Author of "Help! My Kid is Driving Me Crazy" By Michael Senoff
eBook (ePub): $2.99
Exhausted, overwhelmed, stressed-out. Those words don’t need to describe parenting, but often times, they do. Even the best parents give in when their children are whining, begging, throwing... More > tantrums, or just plain making them feel guilty for saying “no.” But now you have help for whatever situation comes up. And in this book you’ll hear all about it from Dr. David Swanson, author of Help! My Kid Is Driving Me Crazy. According to him, the trick is in knowing exactly what your buttons are – while having a quick-reference plan for what to do when those buttons get pushed. And you’ll hear how to do that in this short audio. The goal of good parenting is to have a healthy, happy family, but that doesn’t mean you have to be a pushover in the process. Each situation and child may be different, but with this quick reference guide, you’ll be prepared for whatever comes up.< Less
Success Secrets You Can Learn from a Rhinoceros: An Interview With Scott Alexander By Michael Senoff
eBook (ePub): $2.99
If you worry yourself into diarrhea-mode every Sunday night because you can’t stomach the thought of going to work the next day, you’re probably a cow who wants to be a rhino. Meet Scott... More > Alexander, author of Rhinoceros Success, a 30-year-old book that’s still going strong today. The concept behind the book is that most people have characteristics like a “cow.” They go through life being negative and rationalizing why they’re not successful. Although they want to receive the good things in life, they don’t want to do anything differently to get them. Rhinos, on the other hand, are the entrepreneurs. They’re the ones who charge through life with ambition and thick-skins. And in this book, you’ll hear all the steps you can take to become a rhino, even if you’re currently the biggest cow around.< Less
How to Succeed in Copywriting When Everyone Wants You to Fail : An Interview With John Carlton By Michael Senoff
eBook (ePub): $2.99
Years ago, John Carlton met his first copywriter while working in the art department at a catalog company and asked her how to do copywriting. She told him it was way too hard and that he would never... More > figure it out. John made the decision that day that not only was he going to make it, but that he wasn’t going to withhold the secrets of his success from anyone after he did. According to John, people naturally love grief, so you’re probably not going to find many people in your fan club. Your neighbors, your brother-in-law, maybe even your own spouse will secretly hope you fail and will delight in your misfortunes. But overcoming adversity is what every guru has had to do to make it. And you can do it too. So in this interview, you’ll hear John take on questions from my listeners. And unlike the copywriter he met long ago, John doesn’t hold anything back.< Less
How to Land Your First Paid Writing Gig: An Interview With Copywriting Legend, Bob Bly By Michael Senoff
eBook (ePub): $2.99
Here is a two hour interview with master copywriter Bob Bly. This is a GREAT interview because I grilled bob with your questions on the inside secrets of the copywriting business. The purpose of this... More > interview is not to sell you anything. It's just straight-up killer copywriting secrets and content. Bob Bly is an independent copywriter and consultant with more than 25 years experience in business-to-business, high-tech, industrial, and direct marketing. McGraw-Hill calls Bob Bly "America's top copywriter."< Less
How to Buy a Business With No Money, Credit, or Prior Business Experience: An Interview With Arthur B. Hamel By Michael Senoff
eBook (ePub): $2.99
In this interview, you will learn: How to value a business The truth about government funding. How to buy a business with no money of your own? How to value a business using a third grade math... More > formula. How to determine if there are unpaid bills before you buy. How to value the “public good will worth” of a business before you buy. How do you keep employees from jumping ship after the sale. Why everything you have ever been told about business is a big lie. Learn Art’s best technique for finding profitable businesses. Why never to trust a business brokers. How to get the banks to work with you as a last resort How to get 100% financing for existing businesses The truth about business plans. How to find good managers/directors to run the business for you? How much involvement you should have in your new businesses AND MORE ...< Less
"How to Write a Million Dollar USP": Michael Senoff Interviews Bill Bodri By Michael Senoff
eBook (ePub): $2.99
Writing compelling USPs is essential. Because it separates your client from his competitors, the USP will serve as the foundation for all areas of your client’s business -- from the way the... More > phone is answered to the advertising that’s sent out. So this audio is dedicated to mastering USPs. In this 70-minute conference call, Bill Bodri along with several HMA consultants and I go over specific strategies that will help you pull together the greatest possible USP in the least amount of time. You can usually get it done in less than an hour -- even for your most challenging clients. But best of all, we kick around ways to package up and present the USP so that clients will be blown away with the value you’re giving them. So if you’re worried that business owners aren’t going to be happy forking over $3,000 for a piece of paper with a USP on it, then you absolutely must listen to this call --the amazing ideas from that section alone are worth the time.< Less
Common Sense Closing Techniques: How to Close Every Sale Without Sounding Canned By Michael Senoff
eBook (ePub): $2.99
The title of this seminar is “How to Close Every Sale”. The objectives of these seminars are basically two-fold. Number one, we want to teach you how to close more sales. Number two, we... More > want to teach you how to close more on every sale. Now, if you do that, a couple of great things are going to happen. Number one, the company is going to make more money because the sales will go up, and number two you’re probably going to make more money because your commissions will go up if you’re on commission and your job will be more secure, and everybody’s going to have more fun. Plus, by effectively working with your customer and using the tools that you’re going to learn in this workshop, it will help to endear your customers to the business. They’re going to feel better about doing business with you, and they’re going to come back more often and you’re going to build a lot more solid customer base. So, that’s what we’re going to accomplish and hope we’re going to learn how to do that here today.< Less
Common Sense Drip Marketing: How to Nurture Your Customers to More Sales By Michael Senoff
eBook (ePub): $2.99
97% of salesmen make no attempt to sell the prospect after the third attempt. It is also a fact that most prospects do not buy until after the sixth month from initial contact. One third of all... More > buyers buy only after 18 months of the buying process. 20% of buyers amazingly buy 24 or more months after the initial contact. What is wrong with this picture? I was in my office and I got a call from Jim Cecil. I asked him if I could interview him and we did about an interview on a fascinating customer touching process that he developed called Nurture. Nurture is a customized series of ongoing contacts mostly sent by mail for business-to-business customer retention and customer prospecting. In this interview, Jim revealed three amazing case studies. In this interview, you’ll understand the power of this one marketing concept.< Less
The Real Story Behind Life Coaching: Can You Make $1,000 in One Hour Doing Something You Love? Teri Levine Interviewed By Michael Senoff
eBook (ePub): $2.99
Life coaching isn’t just about helping other people better their lives. Being a life coach could also help you better your life by allowing you to do something you love from home. And the... More > sky’s the limit when it comes to coaching. There are coaches who help new mommies run a home, or help disorganized people create filing systems. There are even coaches who train people on how to come out of the closet. But the best part about it is with a “one-on-many” approach, you could make a lot of money without spending a lot of time. In fact, according to coaching expert, you can easily make $1,000 an hour if you know how. And you’ll hear how in this audio. According to this coaching expert, this business is at its boom. There are millions of people who need coaching and only a small number of coaches helping them. So if you’re passionate about your expertise and also about helping people, you could really make a difference in your life and someone else’s – while making a ton of money in the process.< Less
A Common Sense Talk About Money: Financial Expert Robert Kiyosaki Talks About Money By Michael Senoff
eBook (ePub): $2.99
Not so long ago, people were taught to find good jobs and work hard so that someday they might enjoy a nice pension. But according to Robert Kiyosaki, author of Rich Dad, Poor Dad, that’s a... More > dinosaur, “industrial-aged” idea. And many people who are currently looking to others for money – whether it’s the government, their pension plans, or even God – are getting a cruel wake-up call in today’s economy. Tenzin, Robert’s sister, is one of those people. As a Buddhist nun, she was only concerned with the simple life until she got cancer and heart disease. Faced with medical bills that her insurance wouldn’t cover, she turned to her brother for help. They ended up learning valuable life lessons from each other that not only combined purpose with practicality but also kindness with prosperity. And in this ebook, you’ll read all about them.< Less