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"How I Sold $6 Billion In Products Using These Direct Response Methods": Michael Senoff Interviews Ted Nicholas By Michael Senoff
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Ted Nicholas has sold more than $6 billion in products – that’s more than any other guru! He’s owned 23 businesses, made millions in direct mail, knows the ins and outs of... More > negotiating, and has written and tested copy for more than 30 years. Imagine how easy marketing would be if you could consult an expert for all your business dealings. Someone who has already made the mistakes you’re about to make and can tell you a better approach – a winning approach. It could save you thousands and make you millions. Ted Nicholas is doing just that and in this interview you’ll hear some of his tried and true methods that have earned him his guru status. According to Ted Nicholas, most copywriters think it’s important to cater to as many prospects as possible, but if you cast your net too wide, you’ll neglect your niche-specific customer and essentially shoot yourself in the foot. And in this interview, you’ll hear how to make sure your marketing is narrow, targeted and as effective as possible.< Less
The Psychology of Buying Behavior: How to Use People's Unconscious Decision Making Process to Make the Sale By Michael Senoff
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Ken Ellsworth is an expert in Buying Behavior expert. He is a master at detecting people’s psychological motivation for buying a product or service. And in this interview, he tells you how to... More > use the underlying psychological needs to create potent sales messages that appeal to the target and produce changes in Buying Behavior. I guarantee that you will be as amazed by the power of subtle sales messages as I was. Discover how Ken’s experience as a prison guard, stockbroker, hypnotherapist, and keen observer of human behavior helped him unlock the secrets of unconscious decision-making strategies. Ken discovered that a prospect is like a safe: to unlock the sale, you have to know not just the numbers but also their order, their importance. These proven techniques sound like magic, but they actually work: many of Ken’s clients have gone from the bottom rung of sales in their offices to the top in only a month! Some have increased sales fivefold.< Less
"How I Grew Million Dollar Internet Business Starting From Home": An Interview With Internet Entrepreneur David Riklan By Michael Senoff
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David Riklan didn’t have a business model when he first bought his domain name years ago. He only wanted to help people, so he built a website that would act as a directory to other useful... More > websites, and called it selfhelp.com. Now, that website makes him about $100,000 a month and counting. And in this audio you’ll hear all the steps he took to turn his part-time hobby into a full-on success -- with 1.3 visitors a month. David says the beauty of the Internet is that you can have a business up and running in no time flat with very little risk or technical skills. And with cheap hosting and domain names, your total start-up costs should be around $11 a month. David has strategic partnerships with more than 80,000 people that he works with in incredibly creative and profitable ways. He’s built a phenomenal site from scratch by developing and tweaking his own business model. And in this audio, you’ll hear how he did it and exactly what he sees as the next big idea for Internet growth.< Less
Common Sense Life Coaching: How to Start a Life Coaching Business from Home By Michael Senoff
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If you’re looking for a fresh perspective on the consulting business or just some added income, this is the interview for you. In it you’ll hear from Dave Wood, a consultant and life... More > coach, who’s going to tell you exactly how to boost your HMA practice by adding life-coaching skills to it. Even though personal coaching is a lot different than business consulting, both deal with helping clients set and achieve goals. And Dave has found that more and more businesses are using coaching to improve their bottom lines. So in this interview, you’ll hear all about the life coaching business, how Dave makes six-figures doing it.< Less
Three Big Money-Making Secrets from Ken McCarthy You Can Use Right Now to Put More Cash in Your Pocket…Even in This Rotten Economy By Michael Senoff
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Most people expect a free lunch when it comes to making money on the internet. And because the Internet is full of fraud, most people only look for magical ways to make their millions, instead of... More > taking realistic steps. It’s only after they get burned they start looking for real answers. Ken McCarthy has been teaching Internet marketing since the early years back in 1993. So he knows the techniques that work. And according to him, the beauty of the Internet is that you don’t have to be a marketing genius to make money. You just have to be able to respond to reality. Ken has been running conferences on Internet marketing since the early 1990s, and was the only person Dan Kennedy trusted to talk about it at his seminars. His well-rounded, yet grounded, approach tackles all elements that make up a “no-BS” online marketing strategy including SEO, pay-per-clicks, traffic generation, direct marketing, and more.< Less
Cold Calling Sucks: How to Cold Call Without Fear and Rejection and Make More Money Than Ever Before By Michael Senoff
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I've been using cold calling pretty effectively over the last 15 years for many of my selling activities. It has been one of my most effective methods for selling. But I hate it for the same reasons... More > most people hate selling by phone. I am very fortunate to have just found a radically new honest sales approach based on integrity and common sense to get clients by phone. It challenges traditional sales thinking and will help you achieve better results. It's the missing link --a new mindset and language that converts selling by phone into a natural conversation between you and your prospect.< Less
Straight to the Top: An Interview With Legendary Motivational Speaker Les Brown By Michael Senoff
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When Les Brown was in 5th grade, his teachers incorrectly labeled him “mentally retarded”, and placed him back in 4th. He learned the hard way that someone else’s opinion of you... More > doesn’t have to be your reality. He also learned along the way that there are essentially 3 steps to achieving even the highest of goals. And after Les started implementing those steps, he went from making $10 an hour to $25,000 an hour doing speaking engagements. And in this audio, you’ll hear exactly what those 3 steps are. According to Les, most people will go to their graves without ever sharing their talents, abilities, ideas or gifts. You don’t have to be one of those people. All you have to do is learn to achieve your goals by operating on a higher level every day, and in this audio, you’ll hear how to do that.< Less
Business Buying Secrets: How I Bought and Owned 60 Businesses By Michael Senoff
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Over 30 years ago a guy named Frank went to one of Art Hamel's business buying seminars. Today, he's purchased over 60 businesses and is a multi-millionaire. I recently talked with Frank and he... More > revealed some absolutely fascinating insider information on buying, running and owning businesses you'll never hear anywhere else. Even if you don't want to buy a million dollar business you can learn some valuable money-making secrets from Frank -- including his mindset and the way he strategizes and approaches big money deals. Plus, while Art teaches you how to buy multi-million dollar businesses that "run themselves" (so you rarely have to show up) Frank is the opposite. He likes getting in there and solving problems and growing businesses. And so you will hear things from a slightly different perspective to further round your business education and put more money in your pocket no matter what business you're in now.< Less
Common Sense Business Credit Building: Michael Senoff Interviews Business Credit Expert Al Fury By Michael Senoff
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With businesses going under and consumers spending less and less, this may seem like a time of financial uncertainty for most people. But there is an easy way to make sure you’re ready for... More > anything that comes up, and that’s by setting up a business credit profile. Because banks typically lend businesses significantly larger amounts than they do individuals, you’ll be able to qualify for bigger and better loans with business credit. And because business credit is completely separate from your personal credit, you won’t have to worry about losing your personal assets if your business deals go south. So in this interview, you’ll meet business credit expert Al Fury. Al’s been running seminars and infomercials about business credit and banking practices since the 1980s, so he knows every shortcut worth knowing and every pitfall worth watching out for.< Less
Common Sense Importing and Exporting: An Interview With an Import / Export Master By Michael Senoff
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The Federation of International Trade Associations (FITA) was founded in 1984. Its mission is to foster international trade by strengthening the role of local, regional, and national trade... More > associations. In this interview with Barney, FITA’s web master and advertising expert, you will learn about how the FITA web site is the Number One portal for both export and import international trade. Barney and I begin by discussing how to use the FITA web site. The site contains over 500 different links to different products and services to help American manufacturers to safely export their products to any country in the world. Additionally, if yours is an international company wanting to import your products into the United States, the web site is the source for questions, answers, and logistics on bring your product to the United States.< Less