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The Customization 500 - Ebook, retail By Dominik Walcher, Frank Piller
eBook (PDF): $254.43
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The Customization 500 study is an international benchmark study on mass customization and personalization in consumer E-Commerce. It's aimed to provide a showcase of the state-ofthe-art of mass... More > customization (MC) and personalization in the internet. On the one hand, we want to provide a comprehensive picture of the market space of customization companies in this domain. On the other, we will look closer into choice navigation, the ability of companies to interact with consumers to co-design a custom offering (for more details and a preview pdf, see: www.mc-500.com).< Less
MC2012 - Profitieren von Kundenintegration By Dominik Walcher, Frank Piller, Paul Blažek
Paperback: $128.43
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Im Tagungsband sind alle Beiträge der MC2012, der größten deutschsprachigen Konferenz zu den Themen Mass Customization und Open Innovation, die am 28./29.6.2012 in Salzburg stattfand,... More > enthalten. Das zentrale Thema der Konferenz war: Profitieren von Kundenintegration. Nähere Informationen unter: www.mc2012.org< Less