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The Psychology of Salesmanship By William Walker Atkinson
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What's the best way to approach a potential customer? What tactics do effective salesman use to demonstrate the product for sale? What methods are best for closing the deal? This book tells the... More > readers valuable insight and knowledge that are very useful today.< Less
The Arcane Formulas: Mental Alchemy By William Walker Atkinson
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When you feel that there is more to your life than what you currently have, and you are ready to understand the dynamics that silently structures your life - you begin to awaken. There is a higher... More > consciousness from which any answer can be found, any reality achieved. This higher consciousness is not to be identified with your physical body or your personality. This higher consciousness is the “I” and the “WILL”, and if used correctly can steer your life in any direction you choose – you need only to focus it. Everyone has a higher consciousness yet only few ever realize it. The correct use of the WILL is not to be controlled by outside forces or the physical world, but to have control over them. This is achievable through the varied states of consciousness that have always been available to you. The ‘Arcane Formulas’ is a supplementary addition to the ‘Arcane Teachings’, and includes exercises to achieve a higher consciousness to be used to transmute one mental state into another.< Less
The Secret of Success: Self-Healing By Thought Force By William Walker Atkinson
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The Secret of Success is an important motivational book written by author William Walker Atkinson. The author teaches in this work that individuality is inherent in each of us, and which may be... More > developed and brought into activity in each one of us if we go about it right. Individuality is the expression of our Self - that Self which is what we mean when we say "I." Each of us is an Individual - an "I" - differing from every other "I" in the universe, so far as personal expression is concerned. And in the measure that we express and unfold the powers of that "I," so are we great, strong and successful. We all "have it in us" - it depends upon us to get it out into Expression. And, this Individual Expression lies at the heart of the "Secret of Success." And that is why we use the term - and that is what we shall tell you about in this little book. It will pay for you to learn this "Secret."< Less
Practical Mind Reading: A Course of Lessons on Thought Transference, Telepathy, Mental-Currents, Mental-Rapport, Etc By William Walker Atkinson
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Followers of the New Thought movement of a century ago vehemently believed in the concept of "mind over matter," and one of the most influential thinkers of this early "New Age"... More > philosophy here offers the latest (as of the turn of the 20th century) scientific investigations and proofs for the elusive marvel of mind reading, full instruction for tapping into the "Nerve Currents" that course through your brain and into the brains of others, and complete directions for parlor demonstrations and sensational feats that will astound your friends.< Less
The Inner Consciousness: A Course of Lessons on the Inner Planes of the Mind, Intuition, Instinct, Automatic Mentation and Other Wonderful Phases of Mental Phenomena By William Walker Atkinson
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The Inner Consciousness, written by William Walker Atkinson, is yet another title in his repertoire pertaining to greater or higher thought. In this case, the book centers on the idea that there are... More > higher levels of consciousness and meaning that we can become in tune with through meditation and concentration. Atkinson starts by describing the different centers of the mind-such as the basement and the storehouse-and uses imagery to help his readers understand how to reach their inner consciousness and use it to its full potential.< Less
The Will: Its Nature, Power and Development By William Walker Atkinson
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William Walker Atkinson was an attorney, merchant, publisher, and author, as well as an occultist and an American pioneer of the New Thought movement. He is also known to have been the author of the... More > pseudonymous works attributed to Theron Q. Dumont and Yogi Ramacharaka. In this book, he explains the nature of the will each of us possesses, what it helps us achieve, and how to develop it. In this book, he mentions< Less
Telepathy: Its Theory, Facts, and Proof By William Walker Atkinson
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1910 Contents: What is Telepathy?; Nature of the Problem; Experimental Telepathy; English Experiments; Weltmer Experiment; Results of Weltmer Experiment; Theories.
The Mastery of Being: A Study of the Ultimate Principle of Reality, and the Practical Application Thereof By William Walker Atkinson
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One of the most significant texts by W.W. Atkinson, Mastery of Being: A Study of the Ultimate Principle of Reality and the Practical Application Thereof breaks into three parts the principles of... More > reality, including atoms, the spirit, and physical manifestation. He uses theories and popularly accepted ideology to prove that reality is true, and uses his ideology to describe how we can apply reality to life, and become "masters of being."< Less
Mind and Body: Mental States and Physical Conditions By William Walker Atkinson
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The book includes the titles: The Subconscious Mind; Sympathetic System; The Cell-Minds; Mental Basis of Cure; History of Psychotherapy; Faith Cures; Power of the Imagination; Belief and Suggestion;... More > Psychotherapeutic Methods; Reaction of the Physical. William Walker Atkinson (1862–1932) was an attorney, merchant, publisher, and author, as well as an occultist and an American pioneer of the New Thought movement. He is also known to have been the author of the pseudonymous works attributed to Theron Q. Dumont and Yogi Ramacharaka. Due in part to Atkinson's intense personal secrecy and extensive use of pseudonyms, he is now largely forgotten, despite having been one of the most influential figures amongst New Thought writers.< Less
Mental Fascination: Being the First Manual In the Nature of a Supplement or Sequel to “the Secret of Mental Magic,” and Designed As Special Instruction for the Students of That Work By William Walker Atkinson
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This book is accompanying Atkinson's main work entitled "The Secret of Mental Magic," and being in the nature of a sequel, supplement, or "side-light" thereto. It is designed to... More > bring out the details, and special features of several of the "lessons" of which "The Secret of Mental Magic" is composed; and to give something in the nature of Special Instruction regarding the actual operation or workings of the principles referred to in the lessons of his main works.< Less

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